Taking a break from snarkiness for a minute... if you've visited TA lately, you've probably seen lots of promotions for "More than Footprints," our new initiative in which we're donating $1 million to five travel-related charities. We're asking everyone to vote (at www.tripadvisor.com/Causes) on how the money is divided amongst these nonprofits:
- Conservation International - Eco-tourism
- Doctors Without Borders/Medecins Sans Frontieres (MSF) - Emergency relief
- National Geographic Society - Exploring and sustaining authentic places
- The Nature Conservancy - Environmental protection
- Save the Children - Aiding children around the world
When voting closes on November 9, we'll divide the $1 million according to the percentage of votes each cause receives. Each nonprofit will receive at least $50K just for participating.
Also-- if you tell your friends about More than Footprints, we'll add more votes to the cause you supported.
Why's it called More than Footprints? We won't go on at length here, but basically, we're trying to take the "Take no more than pictures, leave no more than footprints" mantra to a new level. We think you can leave more than your footprints behind if you support organizations that are working toward positive change in the destinations you visit.
Why online voting? It's kind of natural for us. Our entire business is based on the power of the collective voice, so we're trusting our travelers to guide our corporate giving... literally putting our money where our mouth is.
Why now? We've been really successful. It's time to give back. Plus, with the economic downturn, individual donations are more difficult for a lot of people right now, and charities are in need. This is a way to support great causes without spending a dime of your own money.
So-- thanks for taking the time to read this, and please vote. If you have comments on the campaign (or ideas on how we can reach more people), e-mail us.
